Pictured: Ray Mears. Credit: Fjallraven

We’ve constantly liked Ray Mears , constantly believed he was simply a normally more sound chap than Bear Grylls . Whereas Bear has actually constantly felt a bit flashy, a bit fancy, a bit too “celeb,” Ray has actually constantly released the peaceful air of somebody merely and successfully getting on with it; somebody more genuine. A little bit unjust on Bear possibly, who has actually after all done some genuine experience things throughout his profession, however on absolutely nothing however suspicion alone we’ve constantly tended to see ourselves as a lot more Team Mears than Team Grylls.

With that in mind, we’re happy to find that Ray is collaborate with among our all-time preferred outside brand names, Fjallraven , and handling the function of UK Bushcraft Ambassador. He’ll be bringing his amazing wealth of outdoor-survival understanding to the position, in addition to his indisputable enthusiasm for the natural world.

Of his brand-new function with Fjallraven, Ray Mears stated “I’m truly delighted to be dealing with Fjallraven as their brand-new UK Bushcraft Ambassador. Having actually been a user of their exceptional clothes and devices for several years I am anticipating supporting their continued development with the bushcraft market. Ideally by interacting we can continue to influence more individuals to find the marvels of nature and pleasures of the outdoors.”

” We will find out much from his insights, knowledge and experience”

Commenting on the consultation, Ralph White, the Managing Director of Fjallraven UK, stated “In a extremely interconnected and progressively intricate world, increasingly more individuals are welcoming bushcraft as a method to return to nature. Ray Mears has actually pertained to epitomise bushcraft. He articulates it for us, he is accountable for presenting much of us to it and he continues to be a wonderful ambassador for it.

” Fjallraven styles and makes items that have actually long been considered as an excellent suitable for bushcraft. Our sustainable and ethical worths sustain our appeal and bring us to the attention of a growing neighborhood. With all of this in mind it is with terrific pleasure that we reveal this brand-new collaboration with Ray.

” By working carefully with him, we will find out much from his insights, knowledge and experience. He will assist to discuss something vital about our items to a huge audience. Sturdiness, performance, sustainable production, reparability – – these are all functions that Ray indicate as steps of worth. The worth of a garment can not really be determined by its asking price. Ray will assist us to provide that message and we are honoured to invite Ray to Fjallraven UK.”

Ray Mears’ function as Fjallraven’s UK Bushcraft Ambassador will begin this month, with customers having a possibility to fulfill him in Fjallraven’s tipi at The Bushcraft Show in May.

For more details on Fjallraven, check out the Fjallraven site .

For more info on Ray Mears, go to the Ray Mears site .

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